Senior Product Marketing Manager, Competitive Intelligence
Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: November 13, 2024
Job Description:
About the Job:LaunchDarkly is looking for a Senior Product
Marketing Manager, Competitive Intelligence to help drive our
mission to empower all teams to deliver, control, and measure their
software through feature management. In this role, you will become
a cross-functional leader and subject matter expert on
LaunchDarkly's competitive landscape and combine a technical
assessment of competitor products with market insights to arm our
Sales team with the information they need to successfully navigate
competitive conversations. You will also partner closely with
product management to inform future strategy, and work closely with
other teams in Marketing.We're looking for a self-starter with
technical curiosity, experience partnering closely with Sales
teams, and the ability to grasp and link technical products and
features to customer pain points and business benefits. Prior
experience with developer tools is a big
plus.Responsibilities:Define and scale LaunchDarkly's competitive
intelligence program.Develop an in-depth technical understanding of
competitor products and go-to-market motions.Develop product
positioning and competitively unique messaging based on user
research, market insights, and product knowledge.Deliver content
and programs to help our sales teams with customer
conversations.Deliver competitive insights to the product team to
help guide future strategy.Partner across Marketing to inform
campaign ideation and execution.Qualifications:5+ years of
competitive intelligence, product marketing, and/or solutions
engineering in B2B SaaS or developer software.Demonstrated track
record of building successful competitive intelligence programs and
content.Exceptional written communication skills and ability to
synthesize complex information into clear and concise presentations
and plans.Experience presenting to strategic and executive
teams.Ability to build relationships and influence across all
levels of the organization, especially the field.A bachelor of
science in marketing or a degree in business preferredPreferred:
experience with developer/devops products.Pay:Target pay range for
a Level P4 in San Francisco/Bay Area: $165,000 -
$194,000**Restricted Stock Units (RSUs), health, vision, and dental
insurance, and mental health benefits in addition to
salary.LaunchDarkly operates from a place of high trust and
transparency; we are happy to state the pay range for our open
roles to best align with your needs. Exact compensation may vary
based on skills, experience, degree level, and location.About
LaunchDarkly:Modern software delivery was supposed to be the
foundation for a thriving digital business but reality has proven
otherwise. Slow, inefficient development cycles, costly outages,
and fragmented customer experiences are preventing developers from
building their best software. The LaunchDarkly platform helps
developers innovate on new features faster while protecting them
with a safety valve to instantly rewind when things go wrong.
Developers can target product experiences to any customer segment
and maximize the business impact of every feature. And by gradually
rolling out new application components, they escape nightmare
"big-bang" technology migrations.The LaunchDarkly platform was
built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases,
without the fear of end customer outages
- Delivering targeted experiences by easily personalizing
features to customer cohorts
- Maximizing the business impact of every feature through the
ability to experiment and optimize
- Coordinating the release and optimization of software to
provide consistent experiences across mobile platforms and device
types
- Improving the effectiveness and productivity of engineering
teams, by providing insights into engineering cadence and
stabilityAt LaunchDarkly, we believe in the power of teams. We're
building a team that is humble, open, collaborative, respectful and
kind. We are an equal opportunity employer and value diversity at
our company. We do not discriminate on the basis of race, religion,
color, national origin, gender, gender identity, sexual
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Keywords: Tbwa Chiat/Day Inc, Dublin , Senior Product Marketing Manager, Competitive Intelligence, Executive , San Francisco, California
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