Added - 18 hours ago Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco , [...]

Company: Thesagegroup
Location: San Francisco
Posted on: October 23, 2024

Job Description:

Added - 09/19/24 Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco, California - FreelanceMarketing Manager, App CampaignsThe Sage Group's client, a Bay Area based online food ordering and delivery platform, is searching for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across various lines of business. You'll collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders.What You'll Do:

• Execute and optimize campaign strategies for different channels
• Manage day-to-day App Campaigns delivery, including:
• Creative management
• Campaign creation
• Experimentation
• Reporting
• Translate business needs into optimization strategies, executing them at scale
• Drive process improvements, adopting best practices, and innovating for productivity
• Understand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategiesRequirements:
  • Bachelor's degree or equivalent experience
  • 3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environment
  • Understanding of web and app media buying, tracking, and attribution
  • Proficiency in Excel or SQL
  • Excellent analytical skills
  • Strong communication skills, with the ability to explain the "why" and "how" behind the "what"
  • Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environmentPreferred Qualifications:
    • Experience with app-based businesses and building campaign strategies driving app store and web traffic
    • Global campaign management experience
    • Experience with incremental testing and experimentation
    • Technical understanding of marketing and analytics technologies associated with the role
    • Robust report generation skills
    • Deep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordinglyLocation: Remote, USADuration: 6 Months/ opportunity to extendCompensation: $57.50/hr
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Keywords: Thesagegroup, Dublin , Added - 18 hours ago Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco , [...], Executive , San Francisco, California